Specialist, Digital Mktg - Charlottesville
Company Description
Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.
Job Description
Job Summary This position will cover Charlottesville, VA and surrounding markets. We are seeking a talented Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement and conversions. Additional focus in graphic design and photography targeting actionable communication to sales, customers and external audiences. This role requires a creative individual with a strong understanding of restaurant marketing, foodservice sales, and digital branding. If you are passionate about photography, design, and helping restaurants thrive, we want to hear from you.
Key Responsibilities
Digital Strategy Development Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to internal and external websites. Content Creation Develop engaging content for various digital platforms, including websites, social media, Google and email marketing campaigns. Photography Capture high-quality images and video that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels. Training & Development Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends. Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement. Social Media Management Manage and grow the company's social media presence across platforms, e.g. LinkedIn, Instagram, Google and internal platforms. Web Design Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online. Email Marketing Create and monitor email marketing campaigns, segmenting audiences to maximize engagement and conversion rates. Analytics and Reporting Analyze performance metrics using tools like Google Analytics; provide reports and insights to optimize future campaigns. Collaboration Work closely with cross-functional teams e.g., sales, customers, internal marketing to ensure cohesive marketing strategies. Stay Updated Keep abreast of the latest trends and best practices in digital marketing and technology.
Required Qualifications
Bachelor's Degree in Marketing, Communications, Business or related field. 1 year experience in Digital Marketing or related role. 6 months -1 year experience in digital marketing tools e.g. Google Analytics, Adobe suite, Canva, Office 365 and social media platforms Excellent written and verbal communication skills. Ability to analyze data and provide actionable insights. Creative thinker with a passion for marketing and technology.
Preferred Qualifications
Bachelor's Degree in Marketing, Communications, Business or related field. 2+ years experience in Digital Marketing or related role. 1+ years experience in digital marketing tools e.g. Google Analytics, Adobe suite, Canva, Office 365 and social media platforms Excellent written and verbal communication skills. Ability to analyze data and provide actionable insights. Creative thinker with a passion for marketing and technology EEO Statement Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement. Apply tot his job Apply To this Job