Product Marketing Manager

w7g is a company within the Genesis ecosystem that develops digital products to enhance women's well-being. We blend technology, fashion, and simple self-care principles to provide millions of women worldwide with access to resources that support their mental health, creativity, and inner strength.

Who We Are

• We are a team of over 40 professionals specializing in mobile app and game development, as well as fashion.
• We operate fully remotely.
• Our products have been downloaded over 25 million times, with hundreds of thousands of women returning to them each month.

Our Products

• FABU — a mental well-being app for women, offering a space for reflection, self-expression, and stress management. Available in Ukrainian and free for Ukrainian users.
• SUITSME — a fashion game where users style outfits, complete fashion challenges, and connect with a community of over 11,000 players. In 2024 alone, more than 50 million virtual looks were created.

Our Achievements

• Represented the Ukrainian IT sector at Web Summit and Mobile World Congress Barcelona.
• Finalists of the Startup World Cup Ukraine.
• Nominated for the 2024 Mobile Game Awards in the “Best Indie Developer” category.

What You'll Be Doing

• Own the user acquisition funnel as a product - from idea to execution to optimization.
• Analyze competitors, market trends, and user behavior to uncover new growth opportunities.
• Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.
• Drive the full cycle of funnel experiments: ideation → design → development → analytics → insights → scale.
• Partner closely with cross-functional teams: performance marketing, product, analytics, creative, and engineering - to execute fast.
• Collaborate with creative team to develop campaigns with sharp, clear value propositions.
• Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.

What Will Help You Thrive

• 2+ years of experience in Product Marketing, Growth, Product Management, Performance Marketing, or similar roles.
• Solid understanding of user acquisition funnels, retention loops, unit economics, and the metrics that matter.
• Proven ability to run A/B tests, analyze results, and derive actionable insights.
• Experience working with analytics tools (Amplitude, GA, Tableau, etc.) and turning data into stories & actions.
• Strong research skills - able to spot trends, analyze competitors, and understand user needs deeply.
• Upper-Intermediate English or higher - you can clearly articulate ideas, hypotheses, and results.

What We Offer

• Remote work and flexible schedule — work from wherever you're most comfortable.
• 20 days of paid vacation + unlimited sick leave.
• Compensation for work equipment and snacks.
• Access to a corporate knowledge base, community, and training.
• Health insurance (in Ukraine) and a corporate doctor.

Originally posted on Himalayas