Senior Customer Relationship Marketing Manager – Multi‑Channel Lifecycle Campaigns & Data‑Driven Personalization

About arenaflex

arenaflex is a fast‑growing leader in the pet‑care e‑commerce space, delivering premium products and unforgettable experiences to millions of pet lovers across the United States. Our mission is to become the most trusted partner for pet owners, helping them keep their companions happy, healthy, and well‑cared for. With a culture built on curiosity, collaboration, and a relentless focus on the customer, arenaxflex empowers its teams to innovate, experiment, and make data‑driven decisions that shape the future of pet retail.

Why This Role Matters

As the Senior Customer Relationship Marketing (CRM) Manager, you will be the architect of arenaflex’s most sophisticated, data‑centric engagement programs. You’ll design, launch, and optimize multi‑channel campaigns—email, push notifications, in‑app messages, and direct mail—that deepen relationships with our most active, pet‑obsessed shoppers. Your work will directly influence revenue growth, customer lifetime value, and the overall brand experience, positioning arenaflex as the go‑to destination for pet owners everywhere.

Key Responsibilities

• Strategic Roadmap Development: Create and own a multi‑channel lifecycle marketing roadmap that aligns with arenaflex’s growth objectives, with a particular emphasis on email‑driven initiatives for the pet‑food business.
• Experimentation & Testing: Design, execute, and analyze complex A/B and multivariate tests across email journeys and push campaigns to uncover incremental lift and optimal sequencing.
• Segmentation & Targeting: Partner with product marketing and data science teams to define list selection criteria, build advanced segmentation models, and ensure accurate tracking across all touchpoints.
• Data Integrity & Insight Generation: Dive deep into multiple data streams—transactional, behavioral, and demographic—to validate targeting logic and surface actionable insights.
• Opportunity Modeling: Build sensitivity and risk models that quantify the potential impact of new initiatives, guiding investment decisions and resource allocation.
• Automation Vision: Collaborate with the experimentation team to craft a strategic vision for marketing automation, championing scalable, real‑time personalization.
• Personalized Experiences: Leverage CRM data to deliver contextual, one‑to‑one experiences that increase engagement, drive repeat purchases, and boost basket size.
• Performance Reporting: Own the creation of dashboards, regular performance reports, and deep‑dive analyses that translate campaign data into strategic learnings for senior leadership.
• Cross‑Functional Partnership: Work hand‑in‑hand with integrated marketing, engineering, product management, merchandising, and supply‑chain teams to ensure seamless execution of campaigns.
• Industry Thought Leadership: Stay ahead of email, push, and in‑app best practices, emerging technologies, and market trends, and disseminate knowledge across the organization.
• Advanced Segmentation: Co‑create and implement sophisticated customer segmentation models with the data science team to improve audience targeting and relevance.

Essential Qualifications

• 7+ years of hands‑on experience in email and/or direct marketing, preferably within an e‑commerce environment.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; a Master’s degree is a plus.
• Demonstrated passion for customer‑centric marketing and a proven track record of delivering measurable results.
• Deep expertise with enterprise email service providers (ESP), ideally Braze, and familiarity with push‑notification platforms.
• Strong analytical mindset with the ability to interpret large data sets, build statistical models, and translate findings into actionable strategies.
• Proficiency in SQL, Tableau, and other data‑visualization tools for reporting and insight generation.
• Experience designing and executing campaigns using a Customer Data Platform (CDP) and email optimization/personalization tools.
• Solid project‑management skills, including experience with JIRA or similar agile tools, to manage multiple initiatives simultaneously.
• Exceptional written and verbal communication skills, capable of influencing cross‑functional stakeholders with data‑driven narratives.
• Self‑starter who can operate independently, manage deadlines, and maintain meticulous attention to detail in a fast‑paced environment.

Preferred Qualifications & Bonus Skills

• Background in e‑commerce or consumer packaged goods (CPG) marketing.
• Hands‑on experience with Braze, Movable Ink, or comparable creative automation platforms.
• Knowledge of the pet‑food industry, including trends, seasonality, and regulatory considerations.
• Familiarity with incrementality testing, statistical significance calculations, and lifetime‑value modeling.

Core Skills & Competencies

• Data‑Driven Decision Making: Ability to synthesize complex data into clear, strategic recommendations.
• Customer Journey Mapping: Expertise in designing end‑to‑end lifecycle experiences that resonate with diverse pet‑owner personas.
• Technical Acumen: Comfort working with APIs, data pipelines, and marketing automation tools to enable seamless campaign execution.
• Creative Collaboration: Partner effectively with copywriters, designers, and product teams to craft compelling, on‑brand messaging.
• Strategic Vision: Think beyond tactics to shape long‑term, scalable marketing frameworks that drive sustainable growth.
• Adaptability: Thrive in an environment where priorities shift quickly and new opportunities emerge daily.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its people. In this role, you will have access to:

• Mentorship from senior leaders in data science, product, and growth marketing.
• Sponsored certifications in advanced analytics, email marketing, and automation platforms.
• Opportunities to lead cross‑functional innovation labs focused on AI‑driven personalization.
• Regular attendance at industry conferences, webinars, and workshops to stay at the forefront of marketing technology.
• A clear promotion pathway toward Director‑level responsibilities, with the potential to shape arenaflex’s global CRM strategy.

Work Environment & Culture at arenaflex

Our teams operate from vibrant hubs in Plantation, FL; Seattle, WA; and Boston, MA, with flexible hybrid work options. arenaflex fosters a culture where curiosity is celebrated, collaboration is the norm, and every voice matters. We champion diversity, equity, and inclusion, believing that a wide range of perspectives fuels innovation and better serves our pet‑loving community.

Key cultural pillars include:

• Customer‑First Mindset: Every decision is filtered through the lens of how it will improve the pet‑owner experience.
• Data‑Led Experimentation: We encourage bold testing, rapid iteration, and learning from both successes and failures.
• Ownership & Impact: Team members are empowered to own end‑to‑end projects and see the tangible impact of their work.
• Well‑Being & Balance: Comprehensive health benefits, generous paid time off, and wellness programs support a healthy work‑life integration.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package that includes:

• Base salary aligned with market benchmarks for senior marketing talent.
• Performance‑based bonuses tied to campaign ROI and business growth metrics.
• Equity participation, giving you a stake in the company’s long‑term success.
• Full medical, dental, and vision coverage, along with a flexible spending account.
• 401(k) plan with company match, and financial wellness resources.
• Generous parental leave, adoption assistance, and pet‑care discounts.
• Professional development budget, tuition reimbursement, and access to industry learning platforms.
• Modern office spaces equipped with collaborative zones, quiet rooms, and snack stations, plus a remote‑work stipend for home office setup.

Commitment to Diversity & Inclusion

arenaflex is an equal‑opportunity employer. We celebrate the unique backgrounds, experiences, and perspectives each team member brings. If you require an accommodation during the application process or while performing job duties—whether for a disability, religious practice, or any other reason—please let us know. Our recruitment team is dedicated to ensuring an inclusive experience for all candidates.

How to Apply

If you are ready to shape the future of pet‑care marketing and drive meaningful, data‑powered relationships with millions of pet owners, we want to hear from you. Submit your resume and a brief cover letter outlining your most impactful CRM campaign to [email protected]. For any accommodation requests, please email [email protected].

Join arenaflex and turn your passion for pets and data into unforgettable customer experiences.