[Remote] B2B Marketing Content Writer

Note: The job is a remote job and is open to candidates in USA. The Sage Group is seeking a B2B Marketing Content Writer for their client, which develops a cloud computing platform for managing digital workflows. This role involves editorial strategy and copywriting across various content types to enhance the client’s thought leadership platform, Workflow, targeting business and technology leaders.

Responsibilities

• Own the editorial strategy, planning, and execution of Workflow's subscriber email and LinkedIn newsletter programs
• Set the editorial direction for both programs — angles, sequencing, story selection — with a clear point of view on what serves the audience and builds long-term engagement
• Write and edit all newsletter and email copy, maintaining a voice that feels editorial and earned, not promotional
• Manage the full production workflow: content calendar, stakeholder coordination, creative handoffs, QA, and publishing
• Track performance (open rates, CTR, subscriber growth, engagement) and translate data into concrete improvements
• Propose and run tests — subject lines, formats, cadence — and bring what you're learning back to the broader team
• Write the copy that powers Workflow's always-on paid media plan
• Write copy for digital ads, paid social, sponsored content, and other promotional placements that extend Workflow content off-platform
• Partner with the paid media team to maintain a steady cadence of fresh assets, owning the production calendar from brief to delivery
• Use performance data to inform the next round of creative — you're iterating, not just executing
• Contribute focused, accessible writing to the Workflow content ecosystem
• Write short-form explainers and 101-style pieces for the Workflow site that make complex topics clear and useful for a business audience
• Collaborate with the editorial team to ensure site content aligns with the broader content calendar and reinforces Workflow's thought leadership positioning
• Bring clarity and editorial judgment to how we explain complex topics for a business audience — making the content accessible without dumbing it down

Skills

• 10–12 years of experience in content, editorial, and/or lifecycle/email marketing, ideally at a B2B tech company or media organization
• An exceptional writer — your work is clear, punchy, and purposeful. You can write in a voice that isn't your own and make it sound native
• Demonstrated experience owning email and/or newsletter programs end to end, including writing, production management, and performance analysis — ideally treating them as editorial products with real voice, angle, and audience development thinking
• A genuine editorial mindset — you think about audience, angle, and story, not just channel mechanics. Familiarity with B2B thought leadership content and what makes it land with a business audience is a plus
• Strong operational skills: you can manage multiple workstreams and stakeholder coordination without being micromanaged. Working knowledge of email platforms, CMS tools, and digital analytics expected
• Comfortable with data: you can read channel metrics, draw conclusions, and translate them into action. Familiarity with SEO fundamentals as they apply to content distribution and site copy is a plus
• An AI-native approach to your work — you're actively using AI tools to sharpen outputs and move faster, not waiting to be told when it's appropriate
• Background working within or closely alongside an editorial or content team; experience managing paid media creative workflows or working with media/creative agencies is a plus

Benefits

• 100% remote in USA
• Duration: 3 months + potential extension

Company Overview