[Remote] Global Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Dynata is looking for a Global Growth Campaign Manager to help build, execute, and optimize a modern demand generation engine that turns market opportunity into measurable pipeline growth. The role involves planning and executing integrated global campaigns across various channels while partnering with multiple teams to drive campaign effectiveness and revenue growth.

Responsibilities

• Lead the end-to-end planning, execution, optimization, and reporting of integrated global growth campaigns aligned to Dynata’s business priorities, target audiences, and revenue goals
• Build campaigns across a modern B2B+C channel mix, including email, webinars, paid search, paid social, retargeting, content syndication, third-party programs, landing pages, and sales enablement follow-up motions
• Translate go-to-market priorities into campaign plans with clear objectives, audience segments, messaging themes, channel strategy, conversion paths, timelines, KPIs, and measurable pipeline outcomes
• Own campaign performance across the full funnel, with a focus on generating high-quality demand, improving MQL-to-SQL conversion, increasing sales-ready engagement, and contributing to marketing-sourced and marketing-influenced pipeline
• Partner with Sales and Revenue Operations to ensure campaign leads are routed, scored, followed up on, and measured effectively through the funnel
• Identify friction points in the buyer journey and lead handoff process, then recommend improvements to increase conversion, speed to lead, pipeline velocity, and campaign ROI
• Design and manage lead nurture and email programs that move prospects through a multi-touch buyer journey, using segmentation, behavioral triggers, personalization, lifecycle stages, and automated workflows
• Build campaign logic that supports different audience needs, including new prospects, engaged contacts, dormant leads, event attendees, webinar participants, and priority account segments
• Continuously test and optimize nurture paths, email performance, landing page conversion, CTA strategy, and content offers to improve engagement and funnel progression
• Develop campaign reporting that connects activity to business outcomes, including engagement, conversion, MQL volume, MQL-to-SQL progression, opportunity creation, pipeline influence, and ROI
• Use campaign data to identify what is working, what is underperforming, and where marketing investment should be adjusted
• Present clear, actionable insights to marketing and sales stakeholders, moving beyond activity reporting to explain business impact, optimization opportunities, and next-best actions
• Serve as a power user of Dynata’s growth marketing technology stack, with advanced mastery of HubSpot
• Build and manage advanced campaigns, lists, segmentation, landing pages, forms, workflows, lead nurturing, marketing automation, attribution reporting, lifecycle tracking, and campaign performance dashboards
• Manage CRM campaign visibility, pipeline tracking, lead status progression, MQL-to-SQL handoff workflows, sales follow-up alignment, and reporting accuracy in partnership with Sales and Revenue Operations
• Collaborate with creative and content partners on campaign asset development, landing page design, visual storytelling, campaign concepts, ad creative, webinar promotion assets, and sales enablement materials
• Work closely with Product Marketing to align campaign strategy to positioning, buyer personas, priority use cases, market segments, and solution messaging
• Partner with PMM and Content teams to ensure campaign landing pages, content hubs, gated assets, and conversion paths are optimized for engagement, discoverability, and conversion
• Collaborate with Sales to support campaign follow-up, account prioritization, enablement needs, and feedback loops on lead quality and buyer intent
• Manage external agencies and vendors to ensure campaign execution is on time, on brand, on budget, and tied to performance goals
• Run structured testing across email subject lines, nurture flows, landing pages, CTAs, paid media creative, audience segments, and content offers
• Use performance insights to improve conversion rates, reduce cost per qualified lead, increase lead quality, and scale repeatable campaign motions
• Bring a test-and-learn mindset to every campaign, balancing creative experimentation with disciplined measurement

Skills

• 5+ years of experience in B2B campaign management, demand generation, growth marketing, or integrated marketing, ideally in a data, technology, SaaS, market research, media, insights, or analytics-driven business
• Proven ability to build and execute full-funnel, multi-channel campaigns that generate qualified demand and contribute to pipeline growth
• Advanced HubSpot experience, including campaign building, workflows, nurture programs, segmentation, lifecycle stages, reporting, and attribution
• Experience working in or alongside Dynamics 365, Salesforce, or a similar CRM, with a strong understanding of lead management, funnel stages, pipeline tracking, and sales handoff workflows
• Strong understanding of MQL, SQL, opportunity creation, pipeline influence, attribution, conversion rates, and campaign ROI
• Experience managing email, webinars, paid search, paid social, retargeting, landing pages, content syndication, and third-party demand programs
• Ability to translate campaign data into insights, recommendations, and optimization plans
• Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and vendors at once
• Excellent cross-functional collaboration skills across marketing, sales, product, web, content, creative, and operations teams
• Strong creative judgment with the ability to collaborate in Canva, Figma, or similar tools to guide campaign assets, landing page layouts, and visual storytelling
• A hands-on, detail-oriented operating style with the ability to move from strategy to execution without losing sight of business outcomes
• Experience supporting global campaigns across multiple regions, industries, personas, or business units
• Experience marketing to enterprise buyers, research leaders, insights teams, media buyers, agencies, brand marketers, or data-driven decision makers
• Familiarity with market research, first-party data, audience insights, brand lift, advertising effectiveness, or data activation solutions
• Experience partnering with sales teams on campaign follow-up motions, lead quality feedback, account prioritization, and pipeline reviews
• Experience using AI tools to support campaign planning, content development, audience research, testing, or performance analysis
• Experience building campaign dashboards and executive-ready performance summaries

Benefits

• A discretionary incentive program may be provided as part of the compensation package
• A full range of medical and other benefits, dependent on full-time employment status

Company Overview