[Remote] Director, ABM & Field Marketing
Note: The job is a remote job and is open to candidates in USA. Samsara is the pioneer of the Connected Operations™ Cloud, which helps organizations harness IoT data to improve their physical operations. The Director of ABM & Field Marketing will lead strategic marketing efforts, focusing on enterprise accounts and driving revenue growth through tailored marketing strategies and executive engagement programs.
Responsibilities
- Own and evolve Samsara’s 1:1 ABM strategy for top enterprise accounts
- Lead biweekly ABM account strategy sessions with Enterprise Sales
- Develop tailored marketing strategies that accelerate deal progression and increase win rates
- Align marketing investment to enterprise pipeline priorities and forecast visibility
- Drive measurable impact on net-new enterprise acquisition and expansion revenue
- Oversee planning and execution of high-touch executive programs, including EBCs, VIP hospitality events, strategic dinners, and exclusive field experiences
- Ensure executive programs are strategically tied to deal advancement and account plans, not standalone events
- Define and implement a clear long-term ABM & Field Marketing roadmap
- Evolve the team from generalist execution to defined specialization across ABM and Field Marketing disciplines
- Establish prioritization frameworks, operational rigor, and scalable processes
- Drive year-over-year program maturity, optimization, and performance improvement
- Act as the primary marketing liaison to Enterprise Sales leadership.Bring structure and clarity in fast-paced, high-ambiguity environments
- Build credibility with senior sales leaders and operate comfortably at the executive level
- Own enterprise ABM and field marketing pipeline targets
- Evaluate ROI of 1:1 programs and executive events
- Use pipeline metrics, sales cycle insights, and forecasting data to inform investment decisions
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
- Hire, develop and lead an inclusive, engaged, and high performing team
Skills
- 10+ years of experience in B2B SaaS marketing, with significant experience in Enterprise ABM
- 5+ years of experience leading and scaling high-performing teams
- Demonstrated experience building or leading a true 1:1 ABM program (not solely scaled digital ABM)
- Strong partnership experience with Enterprise Sales organizations
- Proven ability to evolve a team from execution-oriented to strategically driven with clear specialization and structure
- Deep fluency in enterprise pipeline metrics, forecasting, and complex sales cycles
- Strong executive communication skills and cross-functional influence
- Experience in high-growth B2B SaaS environments owning both strategic vision and execution in a scaling organization
- Track record of driving impact on multimillion-dollar enterprise deals
Benefits
- Performance-based bonus/variable pay
- Equity (for eligible roles) in a high-growth public company
- A flexible, employee-led remote model
- A professional development stipend
- Comprehensive health and parental leave plans
- Flexible working model that caters to the diverse needs of our teams
- Offices are open for those who prefer to work in-person
- Support remote work where it aligns with our operational requirements
- Reasonable accommodations throughout the recruiting process for qualified persons with disabilities
Company Overview