[Remote] Director of Email Marketing
Note: The job is a remote job and is open to candidates in USA. Confidential is a luxury eCommerce company seeking a highly motivated Director of Email & Retention Marketing to lead lifecycle campaigns across email, SMS, and CRM. This role focuses on driving retention, engagement, and repeat revenue through personalized and automated communications that align with the luxury brand identity.
Responsibilities
- Create and manage promotional and engagement campaigns to grow our email list organically and nurture long-term relationships
- Own the full email and SMS production process (planning, development, scheduling, testing, optimization) using Klaviyo as the core marketing automation platform
- Leverage Klaviyo’s advanced segmentation and flow tools to execute automated lifecycle campaigns that drive engagement and retention
- Segment audiences and target communication strategies based on behavior, purchase history, and engagement trends
- Develop content, formatting, and layout in partnership with the design team to maintain luxury tone and brand consistency
- Manage email automation, deliverability, and CRM integrations to ensure consistency across all channels
- Build, optimize, and continuously test automated lifecycle and retention flows (welcome, post-purchase, win-back, loyalty)
- Establish scalable processes to ensure best practices in campaign execution, deliverability, and list management
- Develop and execute retention marketing strategies to increase customer lifetime value and repeat purchase rate
- Partner with analytics and creative teams to launch lifecycle campaigns targeting reactivation, churn reduction, and loyalty growth
- Create reporting dashboards to analyze engagement, conversion, and retention KPIs; present insights to senior leadership
Skills
- Bachelor's degree in Marketing, Communications, or related field. Fashion and or luxury a plus
- 7+ years of hands-on experience in email and retention marketing within an eCommerce environment
- Expert-level proficiency in Klaviyo, with strong familiarity with other major platforms such as Salesforce Marketing Cloud, HubSpot, Iterable, Mailchimp, or Bronto
- Deep understanding of customer segmentation, personalization, triggered email flows, and multi-channel engagement
- Proficiency in HTML/CSS and email design best practices
- Experience with analytics tools (Google Analytics, Looker, Tableau) and A/B testing methodologies
- Creative mindset with strong attention to detail and a refined sense of luxury aesthetics
- Exceptional communication, collaboration, and project management skills
- Experience managing campaigns in Klaviyo and related automation platforms such as Salesforce Marketing Cloud, HubSpot, Iterable, or Marketo
Benefits
- We offer a competitive compensation package
- A dynamic, growth-oriented work environment
- This is a full-time, remote role with significant opportunity for advancement
Company Overview