[Remote] Email Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. Randstad USA is a leading national scientific and educational organization seeking a Marketing Automation Specialist. In this role, you will support the digital marketing and campaign infrastructure, deploying automated email campaigns and analyzing campaign metrics to enhance engagement.
Responsibilities
- Deploy sophisticated ad-hoc and recurring email campaigns across diverse business units using the Oracle Eloqua platform
- Architect and execute end-to-end automated marketing campaigns based on strategic business requirements
- Build and design responsive emails, landing pages, and web forms utilizing both intuitive WYSIWYG tools and clean HTML/CSS editors
- Own the quality assurance process by testing, proofing, and gathering feedback to secure final stakeholder approval
- Coordinate and manage the central email marketing calendar to ensure optimal send frequencies and precise audience segmentation
- Analyze critical campaign metrics to deliver actionable insights that elevate future marketing performance
Skills
- At least 2 years of dedicated professional experience in digital marketing or IT, with a specialized focus on marketing automation
- Proven, hands-on proficiency with Oracle Eloqua to build, launch, and troubleshoot multi-stage campaigns
- A solid foundation in core web technologies, including basic HTML and CSS coding for email rendering
- A strong process-oriented mindset, capable of analyzing complex requests, scoping technical options, and collaborating with internal technology partners
- Excellent communication and relationship-building skills to seamlessly guide internal stakeholders through technical marketing workflows
Benefits
- 100% remote schedule
Company Overview
Company H1B Sponsorship