Enterprise Systems Integration Engineer | Digital Platform Engineer (video & MarTech Stack | Marketing Automation - EXCEL CONSULTANTS
Enterprise Systems Integration Engineer | Digital Platform Engineer (video & MarTech Stack | Marketing Automation.
AEM, Marketo, Kaltura + AWS
The Marketo piece of this is what drives how well it plays in the AWS ecosystem and on Kaltura (video platform - think of it like a corporate version of YouTube),
Marketo ensures videos hosted are templatized and have the same look and feel, it enables the client to capture analytics on content consumption, handles the campaign automation and tracking (AEM is the frontend web-delivery component of this and Marketo is the backend - this person needs to be able to ensure that Kaltura, AEM, and Marketo talk to each other). Without the Marketo/AEM layer the content would still work, but would lack scalability, segmentation, and analytics.
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